Why Consider Magento Marketing Automation to Power Up Your Business?

Marketing plays an extremely important role in digital business development, and an intelligent approach to all marketing activities automation will help to reach peak demand for your products and services.

Moreover, with such powerful technology as Magento and the assistance of professional Magento developers, that won’t be an issue to streamline your marketing efforts and reap its benefits in the near future.

But first, it’s better to see it up close.

What Is Marketing Automation?

Marketing automation implies leveraging software that automates routine marketing tasks, using a centralized marketing database, and help marketing departments create targeted marketing campaigns and measure their outcomes more effectively.

Even though Magento 2 includes basic marketing automation features by default, considering additional tools will be beneficial to organizations that move toward a particular marketing strategy.

The e-commerce market offers a number of marketing automation tools for different purposes. The most widely used marketing software for Magento is Drip, Bronto, Unific, and others.

Benefits of Magento Marketing Automation

The marketing automation industry is highly popular among modern online merchants, as everyone strives to take full advantage of their marketing campaigns and maximize their business potential.

On average, 51% of e-commerce organizations are currently using marketing automation.

It is more than real, as marketing automation provides the following benefits for e-commerce businesses.

Data management

Marketing automation tools allow entrepreneurs to monitor their clients’ online engagement, collect and process key information, needed for further marketing strategy development.

For example, frequent shopping cart abandonment demonstrates that specific measures should be taken to retain customers. This is where automatic emails after an uncompleted order come into play.

Targeted content through multiple channels

To succeed in sales, it’s important to know who your leads are and how to address their needs comprehensively and across diverse sales channels. It’s quite the task, isn’t it? Actually, no.

Marketing automation integrations enable companies to identify their leads, segment them by various characteristics, and appeal to each group separately by generating more personalized content.

Refined customer experience

A personalized approach to customers lets them receive what they expect — a tailored customer experience. A modern customer appreciates laid-back treatment, while excessive attention and irrelevant offers are likely to turn them away from your brand forever.

Although a sale is your final goal as a merchant, only seamless interaction with your customers will lead you to the right results. With marketing automation, you have the opportunity to act with conviction and in a coordinated manner, attracting new buyers and building long-term relationships with them.

Increase in revenue

Eventually, proper Magento marketing automation will contribute to increases in revenue.

On average, 76% of entrepreneurs who implemented marketing automation see a positive investment within a year.

Conclusion

Obviously, marketing automation must be a reliable and promising investment. Nearly 480 000 e-commerce retailers have already integrated marketing automation technologies, which definitely gives them a number of competitive advantages.

You can gain this competitive advantage too. All you need to do is to choose proven Magento marketing automation software and opt for skilled Magento developers.