What is The Difference Between PIM and MDM?

Jane Vyshnova
3 min readSep 2, 2022

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Product Information Management (PIM) and Master Data Management (MDM) are both systems that help organizations manage data. However, there are some important differences between the two. Let’s first decide them separately and then compare it.

What Is MDM?

Master Data Management (MDM) is a system that allows organizations to manage and maintain a single, consistent view of their data. This data can include things like customer information, product information, supplier information, and more. MDM systems help to ensure that this data is accurate and up-to-date.

MDM enhances the daily operations of businesses by supporting the following tasks:

Data quality management: MDM systems help to ensure that the data is accurate and complete. This includes things like checking for duplicates and ensuring that required fields are filled out.

Data governance: MDM systems help to ensure that the data is properly managed and controlled. This includes things like setting up roles and permissions, establishing workflow processes, and more.

Data integration: MDM systems help to ensure that the data is properly integrated. This includes things like connecting to different data sources, cleansing and transformation of data, and more.

What Is PIM?

Product Information Management (PIM) is a system that helps organizations manage product information. This includes things like product names, descriptions, pricing, and more. PIM systems help to ensure that this information is accurate and up-to-date.

PIM enhances the daily operations of businesses by supporting the following tasks:

Data quality management: PIM systems help to ensure that the data is accurate and complete. This includes things like checking for duplicates and ensuring that required fields are filled out.

Data governance: PIM systems help to ensure that the data is properly managed and controlled. This includes things like setting up roles and permissions, establishing workflow processes, and more.

Data integration: PIM systems help to ensure that the data is properly integrated. This includes things like connecting to different data sources, cleansing and transformation of data, and more.

So, What Is The Difference Between PIM and MDM?

The main difference between PIM and MDM is the type of data that they manage. PIM systems manage product information while MDM systems manage master data. Master data is a broader term that includes things like customer information, product information, supplier information, and more.

Another difference between PIM and MDM is the focus of the systems. PIM systems are focused on enhancing the operations of businesses that sell products. This includes things like ensuring that product information is accurate and up-to-date. MDM systems, on the other hand, are focused on enhancing the operations of all businesses. This includes things like ensuring that master data is accurate and up-to-date.

Finally, PIM and MDM systems have different features and functionality. PIM systems typically have features like product data management, content management, and more. MDM systems typically have features like data quality management, data governance, and more.

So, Which One Should You Use?

The answer to this question depends on your needs. If you are a business that sells products, then a PIM system would be a good choice. If you are a business that needs to manage master data, then an MDM system would be a good choice.

If you are not sure which system is right for you, then we recommend that you contact us. We can help you assess your needs and determine which system would be the best fit for you. To know more about these two terms read our latest article https://dinarys.com/blog/the-differences-between-pim-and-mdm

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Jane Vyshnova
Jane Vyshnova

Written by Jane Vyshnova

CEO & Founder at Dinarys GmbH | We help to grow 🚀e-commerce business & establish infrastructure 🔥

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