UX Design for E-commerce: Golden Rules

The proper shopping experience starts with a proper UX design. It gives a user an understanding of their further customer journey direction: what buttons to click to satisfy their final goals: choose a product and complete a purchase.

The main elements of UX design, like information architecture, interaction consistency, usability, visual design, etc. have a direct impact on customer engagement and retainment. Below you can find 5 golden rules of UX design to deliver an exciting user experience.

• Conduct UX research. It is a vital step on the way to a good UX design, which will satisfy each of your clients. You can conduct interviews or usability tests with your prospects to study their shopping habits.
• Provide digital freedom. Users should have complete control of their activities on your platform. Make sure, they can go backward, undo, or redo their previous actions, etc. It will make the user experience less time-consuming and will help you avoid their frustrations.
• Ascertain navigation consistency. Graphic elements should comply with terminology. For example, if one icon signifies a specific category, it should represent this category across all screens.
• Focus on minimalist design. Minimalism is in fashion. Your visual design shouldn’t be overloaded with contrasting colors and numerous buttons. Restrained shades and enough space do the trick, so keep things simple.
• Strive for functionality. Aesthetics is good, but you shouldn’t sacrifice functionality for appealing visuals. Your customers may be attracted by a good picture, but if they’re unable to interact smoothly with your digital solution, your efforts simply don’t make any sense.

UX design is a key aspect when it comes to increased conversions and a successful online presence. Still, there are many ins and outs of a well-designed UX. To find out more about them, welcome to this article.