Top 5 Marketplace Trends in 2022

Vertical marketplaces

Responsible consumption

Research online, purchase offline (ROPO)

  • Integrating product review and rating system into your marketplace (93% of consumers say that online reviews influenced their purchase decisions)
  • Offering your customers the buy online pick-up in store (BOPO) functionality
  • Adjusting your online marketplace shopping experience to mobile (some buyers may seek additional information on the product right in the store)

Fintech-enabled marketplaces

  • Switch from banking-centric services to customer-centric services
  • Facilitating lending, banking, and insurance services
  • Cheap, and real-time payment options
  • Frictionless buy now pay later services
  • Payment transparency and value creation
  • Payments in the buyer’s preferred currency

Omnichannel

Conclusion

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Jane Vyshnova

Jane Vyshnova

CEO & Founder at Dinarys GmbH | We help to grow 🚀e-commerce business & establish infrastructure 🔥