Shopify vs. Shopify Plus: How to Choose the Right Platform

Jane Vyshnova
4 min readJan 2, 2023

Shopify is an e-commerce platform that enables entrepreneurs and businesses to create online stores without building a website. It has become one of the most popular choices for those looking to set up shops online for a good reason. Shopify boasts powerful features, an intuitive dashboard, and a range of customizable themes and templates.

Shopify Plus is the enterprise version of Shopify. It is a comprehensive platform designed for larger businesses that need more powerful tools and features to scale their success. Shopify Plus offers advanced shop functionality, unbeatable performance, security, access to specialized experts, and exclusive features built for large companies.

Both platforms streamline and simplify the e-commerce process, but there is a clear distinction between the two. Shopify Plus provides more comprehensive tools and features than Shopify, which makes Shopify Plus ideal for larger businesses or those that need higher performance. Shopify Plus provides access to exclusive shop-building tools, enhanced shop performance, and an enterprise-level support team.

Main Differences Between Shopify and Shopify Plus

Although both Shopify and Shopify Plus offer powerful features for businesses of all sizes, the differences between the two platforms are significant. It is essential for you to understand these differences to make the right decision when setting up your online shop. To help you make the right choice, Dinarys has developed a comprehensive guide that compares Shopify and Shopify Plus.

Theme Customization

Theme customization is an integral part of any online shop. Shopify offers free and premium themes that range from basic to sophisticated designs. Using Shopify, you can customize the look and feel of your shop with drag-and-drop tools and code-editing options.

API Integrations

API integrations are critical when comparing the standard edition of Shopify with Shopify Plus. Shopify Plus offers more robust API integration capabilities, allowing shop owners to connect their shops with third-party apps and services, such as accounting software, customer relationship management (CRM) systems, marketing automation tools, and shipping carriers. This allows shop owners to streamline operations, create a better customer experience, and automate business processes. In contrast, the standard Shopify edition provides shop owners with limited API integration capabilities.

Language Support

Shopify and Shopify Plus provide language support. Shopify offers five languages: English, French, German, Italian, and Spanish. Shopify Plus offers more than twenty languages, giving you access to a broader international audience. In addition, Shopify Plus offers multilingual shop capabilities that allow you to customize languages for different countries and regions. This gives you more flexibility in targeting diverse audiences and providing localized experiences for customers.

Exclusive Apps

One of the most notable differences between Shopify and Shopify Plus is the availability of apps. Shopify Plus has several exclusive apps that are not available with Shopify, including:

  • Shopify Flow is an automated workflow management system that helps you streamline your processes and organize your store.
  • Scripts and Script Editor provide custom price and discount rules, allowing you to offer better deals and incentives to customers.
  • Launchpad allows you to easily create and manage campaigns for product launches and other promotions.
  • Bulk Account Inviter is a powerful tool that allows you to edit multiple products in your shop quickly.
  • Transporter helps you quickly and easily migrate data from one shop to another.
  • Wholesale channel helps users with a high volume of B2B sales. Shopify Plus provides wholesale features that make it easier for shop owners to manage and run their businesses.

These exclusive apps allow Shopify Plus users to create powerful shops tailored to their specific needs. By using Shopify Plus, shop owners can take advantage of powerful features and apps that will help them better manage their shops, optimize them for maximum productivity, and offer more enticing deals to customers.

Shopify vs. Shopify Plus: The Bottom Line

When choosing the right platform for your business, you must consider what you need and how each solution can meet your requirements. Shopify Plus is designed for larger companies that need enterprise-level features, while Shopify is more suitable for smaller businesses with limited budgets. The best option for your business will ultimately depend on various factors, such as budget, scalability, security, and support.

Contact Dinarys for a free consultation to help you make the right decision for your business. We will work with you to understand your goals and provide guidance on the platforms and features that meet your needs. Our experience can help you choose the best solution for maximum success! Read more about the difference in our blog article. Don’t miss it!

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Jane Vyshnova

CEO & Founder at Dinarys GmbH | We help to grow 🚀e-commerce business & establish infrastructure 🔥