PIM Best Practices: How to Succeed with PIM

Jane Vyshnova
3 min readDec 2, 2022

Organizations of all sizes are increasingly leveraging Product Information Management (PIM) systems to help manage their product information and create a consistent user experience across multiple platforms. PIM technology can help organizations reduce costs, improve efficiency and boost customer satisfaction by optimizing the process for managing product data. To ensure that you’re getting the most out of your PIM system, here are some best practice tips to help you optimize your product information and maximize its potential. With the right combination of processes and tools, you’ll be able to drive more sales, increase efficiency and create a better customer experience.

What Is PIM?

Product Information Management (PIM) is a software solution that helps organizations manage and store product data, such as descriptions, images, and other relevant information, into a single platform. This allows businesses to effectively organize their product catalogs and keep them up-to-date with the latest information. PIM can be used in conjunction with headless commerce to create a smooth customer experience.

With headless commerce, retailers can easily access and display product information from their PIM system on any web or mobile device quickly and accurately. This helps improve customer satisfaction by allowing customers to quickly and easily find what they are looking for, while also eliminating the need to manage multiple catalogs in different locations.

Best PIM Practices by Dinarys Team

The following are the best practices for implementing a personal information management (PIM) system:

1. Establish Organizational Data Ownership — Establishing a clear data ownership structure is key to ensuring that everyone in the organization has access to accurate and up-to-date information. It also ensures that any data changes are made in the proper context.

2. Develop and Maintain a Data Model — A data model is an essential tool for managing personal information. It provides a clear map of how all the data elements fit together, and it helps ensure that any changes are properly documented.

3. Use Secure Data Storage Solutions — A secure storage solution is essential for keeping personal information safe. It should be regularly monitored and updated to ensure that it is up-to-date with the latest security protocols.

4. Implement Data Quality Assurance Measures — Data quality assurance measures are necessary to ensure that data remains accurate and reliable over time. This can include regular validation, backups, and auditing procedures.

5. Streamline Data Access and Sharing — Allowing users to access data quickly and easily is essential for successful PIM implementation. Developing an efficient system of data sharing and access will help ensure that everyone in the organization has the information they need when they need it.

6. Monitor System Performance — Regularly monitoring the performance of the PIM system is essential for keeping it up-to-date. This can include tracking usage trends, responding to user feedback, and regularly testing and updating system components.

7. Establish Standardized Data Policies — Establishing standardized data policies will help ensure that everyone in the organization understands how personal information should be handled. These policies should include a system for regularly reviewing, updating, and enforcing the policies to ensure that they remain relevant over time.

Summing Up

By following these best practices, organizations can successfully implement a personal information management (PIM) system and ensure that their data remains safe and secure. This will help protect the organization from potential legal or compliance issues, as well as improve operational efficiency. Read more about best PIM practices in our blog article. Thanks for your attention. See you!

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Jane Vyshnova

CEO & Founder at Dinarys GmbH | We help to grow 🚀e-commerce business & establish infrastructure 🔥