Top 3 Magento CRM Extensions to Satisfy Your Customer

Most e-commerce entrepreneurs choose the Magento technology due to its capacity to handle large-scale operations, like procurement, inventory management, shipping, etc. Since customer information is involved in each of these processes, strengthening your Magento web store with a Customer Relationship Management system (CRM) could yield a double dividend to your e-store.

In this post, I will describe typical functions a good CRM must be capable of and introduce some of the most popular CRM modules to integrate with your Magento 2 store.

Benefits of Integrating CRM with Your Magento Website

If you are already familiar with CRM’s basic aspects, let’s turn to the several benefits of implementing CRM software.

Logging customer online behavior

In addition to the main elements, a dashboard of a good CRM displays what products a client views, adds to the shopping cart or purchase, etc. Thus, you will be able to track user activity on a website, analyze customer data more deeply, and clearly understand your clients’ expectations.

Multiple filtering options

Here are some examples of such groups:

  • Visitors who frequently scroll your website but still have not made up their minds for purchase;
  • Clients who made a large purchase on your website during the last half of the year, and since that time have not come for more purchases yet;
  • People from a certain location, interested in a certain product category.

To sum up, there can be different variations of customer segments, relying on which is a working method to increase conversion rates.

Custom feedback log

Best Magento CRM Extensions to Consider for Your Online Store

Our Dinarys experts have created the list of the best Magento CRM extensions, which you can find in this article.

Also, you can also pay attention to the following CRM providers, mentioned below:

Metrilo

In Metrilo, clients can be treated by segments in accordance with their activities on a website and receive personalized automated emails.

Here is a couple of Metrilo’s essential advantages:

  • Event-based tracking: tracking user’s website activity per one session;
  • Real-time tracking;
  • Data extracted from multiple sales channels and collected in one place;
  • Immediate data synchronization;
  • Possibility to add tags and notes for more efficient search results.

SugarCRM

Even though SugarCRM was not designed for supporting multi-channel sales processes, it’s still frequently used due to strong insight generation and data analysis.

Agile CRM

Agile CRM’s basic functions are:

  • Meeting and project management;
  • Landing page building;
  • Marketing automation;
  • Customer helpdesk;
  • Tickets and feedbacks processing;
  • Autoresponses.

Conclusion

To take full advantage of a chosen CRM, it’s necessary to realize your business specifics, consider all possible variants and hire a team of professionals, like Dinarys, who know everything about seamless Magento CRM integrations.

CEO & Founder at Dinarys GmbH | We help to grow 🚀e-commerce business & establish infrastructure 🔥