Most e-commerce entrepreneurs choose the Magento technology due to its capacity to handle large-scale operations, like procurement, inventory management, shipping, etc. Since customer information is involved in each of these processes, strengthening your Magento web store with a Customer Relationship Management system (CRM) could yield a double dividend to your e-store.
In this post, I will describe typical functions a good CRM must be capable of and introduce some of the most popular CRM modules to integrate with your Magento 2 store.
Benefits of Integrating CRM with Your Magento Website
To read more about what CRM is, including the pros and cons of such a system, welcome to my previous article.
If you are already familiar with CRM’s basic aspects, let’s turn to the several benefits of implementing CRM software.
Logging customer online behavior
Identifying circumstances that lead your website visitor to purchases is a good opportunity to influence your potential client’s shopping behavior.
In addition to the main elements, a dashboard of a good CRM displays what products a client views, adds to the shopping cart or purchase, etc. Thus, you will be able to track user activity on a website, analyze customer data more deeply, and clearly understand your clients’ expectations.
Multiple filtering options
Using Magento CRM, you can make specific customer groups according to their shopping habits or any other indicators. It enables you to approach each group individually, making relevant offers and, as a result, drive sales.
Here are some examples of such groups:
- Visitors who frequently scroll your website but still have not made up their minds for purchase;
- Clients who made a large purchase on your website during the last half of the year, and since that time have not come for more purchases yet;
- People from a certain location, interested in a certain product category.
To sum up, there can be different variations of customer segments, relying on which is a working method to increase conversion rates.
Custom feedback log
In addition to tracking user website behavior, a good Magento CRM can help you maintain feedbacks from buyers (e.g., through automated emails) and resolve issues of dissatisfied clients in a timely manner.
Best Magento CRM Extensions to Consider for Your Online Store
The e-Commerce market offers a huge variety of CRM extensions for
Magento 2. So which one to settle on?
Our Dinarys experts have created the list of the best Magento CRM extensions, which you can find in this article.
Also, you can also pay attention to the following CRM providers, mentioned below:
This powerful CRM system for Magento stores has multiple features to automate customer data management. Due to this CRM, a merchant can receive detailed data on each website visitor and improve their personalization strategies.
In Metrilo, clients can be treated by segments in accordance with their activities on a website and receive personalized automated emails.
Here is a couple of Metrilo’s essential advantages:
- Event-based tracking: tracking user’s website activity per one session;
- Real-time tracking;
- Data extracted from multiple sales channels and collected in one place;
- Immediate data synchronization;
- Possibility to add tags and notes for more efficient search results.
It is a good option for sellers who look for simplicity in use and a full-fledged feature set in one package.
Even though SugarCRM was not designed for supporting multi-channel sales processes, it’s still frequently used due to strong insight generation and data analysis.
Agile CRM provides easy and effective interaction with customers due to the ability to integrate with social networks and different platforms, like Google Apps, and many other third-party applications.
Agile CRM’s basic functions are:
- Meeting and project management;
- Landing page building;
- Marketing automation;
- Customer helpdesk;
- Tickets and feedbacks processing;
There are many affordable and feature-rich CRM extensions available on the market. Each extension meets particular business needs and budgets.
To take full advantage of a chosen CRM, it’s necessary to realize your business specifics, consider all possible variants and hire a team of professionals, like Dinarys, who know everything about seamless Magento CRM integrations.