Shopping online and m-commerce will continue to grow — it is the fact. Also, there is one more global trend — the number of people who prefer making online purchases using their smartphones is rapidly increasing. Specialists predict that the share of mobile shopping will reach 50% of total online sales by 2022.
So it is just the right time for e-retailers to discover the benefits of Magento mobile opportunities development and start using them to boost their e-business and ensure success.
Let’s start from the options that each e-business owner has to create a mobile experience for the users: to make a responsive website (that will work equally well on both desktop and mobile), to develop a native app (here you should take care of developing an app that will be iOS and Android compatible) and PWAs (Progressive Web Apps).
We all know very well what is a responsive website and native apps, let’s talk about PWAs.
In spite of having a number of advantages, native apps have their own drawbacks. According to the article published in Magento blog, more than 95% of apps are forgotten by the customers after 90 days of downloading.
So, PWA is a great alternative between a responsive website and native apps that can really bring great mobile experience to your customers. Having a number of benefits PWAs become more and more popular. Here are some of them:
- PWAs development costs are lower
- The better mobile experience for users
- Increase mobile conversion rates
Magento team is convinced that PWAs offer great benefits to e-business owners and we are in Dinarys can’t but agree. So, you are welcome to see our overview on Magento PWA — an Advanced Solution for Boosting UX of Your Magento Store or simply contact us to help you start enjoying the benefits.