How to Improve the Mobile Experience with PWA

The Desktop First can already be considered a relic of the past. Currently the majority of eCommerce entrepreneurs opt for strategies to deliver the best mobile customer experience first. Online users choose mobile shopping due to its convenience and the simplest process of buying ever, and providing them with such an opportunity is a key goal for any modern eCommerce business.

Progressive web apps are one of a kind option to reach this goal and meet your customer needs, replacing responsive websites and native mobile apps with the universal solution with a single code base.

Before highlighting the PWA main benefits for the mobile experience, let’s refer to responsible websites and native mobile apps — the solutions PWAs may eventually overshadow.

The Desktop First lies in developing a digital product starting with a desktop design and then going down to smaller resolutions. In this case, the mobile experience is less refined.

Indeed, many customers don’t find it convenient to use the mobile version of a website, as web pages are slow to load and browsing website content and entering order details become a real challenge.

As for native mobile apps, usually they are built separately for each operating system. The strength of native mobile apps is the possibility of integrating native device features, like camera or push notifications.

From another perspective, implementing native mobile apps, you can face the next problem on the way to the perfect mobile experience — users often forget them. According to statistics, more than 95% of downloaded apps are being abandoned. Besides, most of native mobile apps require access to the Internet and frequent manual updates.

PWAs offer another format of user interaction, plugging the gaps of websites and native apps, making an eCommerce journey more enjoyable and encouraging people to come back for more purchases.

Fast installation, better performance, seamless offline operation are PWA’s second names.

According to Google research, PWA’s increase overall user engagement by 137%.

The PWA pioneers, like Twitter, Pinterest, Aliexpress, Uber, Spotify, Starbucks and so on set an example that proves that PWA development is a consistent way to achieve visible results in optimizing the mobile user experience.

For example, Spotify PWA-powered version is considerably faster, compared to its native mobile app, and has its own unique and adaptive UI, which makes the app more prevalent among music-lovers.

The Starbucks’ PWA app is 99,84% smaller than Starbacks’ existing iOS app, which helped to at least double the number of online users.

If you are sure your business needs significant transformations, adopting the PWA First is certainly what you are looking for. To replicate the success of mentioned companies, you should follow the link to this article. What’s next? The article has the answer!