How To Choose Which Up-and-Coming Products to Sell on Amazon?

Jane Vyshnova
3 min readNov 25, 2022

Choosing which up-and-coming products to sell on Amazon can be a challenging task for any Amazon seller. With so many new and exciting products entering the market every day, it is hard to know which ones are most likely to become successful. Luckily, some key factors can help you make an informed decision when selecting the best products to list on Amazon. This guide will provide useful tips and tricks for choosing which up-and-coming products to sell on Amazon to maximize your profits and increase your chances of success.

Is it Profitable to Sell on Amazon?

It can be quite profitable to sell your products on Amazon, as the online retail giant has grown exponentially in recent years. An estimated 95% of all sellers want to expand their e-commerce ventures over the next several years. Those looking to establish themselves as Amazon sellers have huge opportunities.

The following facts may convince you that Amazon is the right place to sell your product:

  • Three-quarters of sellers(76%) are profitable in 2022, despite serious disruptions due to supply chain issues and the continued COVID-19 pandemic.
  • Amazon sellers have ambitious growth plans for 2022. Over half of them (58%) actively sell on other e-commerce platforms, and many more plan to expand this year.
  • Entrepreneurs are exploring new ways to make money through Amazon. One in four (25%) new Amazon sellers plans to sell their business to an aggregator.
  • 45% of Amazon sellers said their profits increased from 2020 to 2021, even as some consumers returned to shopping in physical retail stores.

Amazon Product Research Checklist

Here is a quick checklist to help you identify the right product. Using these criteria makes your job easier.

  1. Create a detailed search matrix to avoid skipping categories when researching a product.
  2. Establish a red entry threshold of $40 (selling price).
  3. Initially, it is important to use Amazon’s help to determine the three to five most relevant and high-frequency keywords that result in the most sales. Thereafter, you should start research more deeply.
  4. Find the best keywords for your product that will bring you sales.
  5. Use Amazon’s Product Opportunity Explorer tool. This tool provides information about what buyers are looking for to Amazon sellers and gives them access to data and trends to help them identify new products for their sites.
  6. Pay attention to monopoly and domination.
  7. Understand that the way to the customer’s heart is through the customer journey.
  8. Use the product to get to the bottom of the truth of life. The consumer must scream, “So, this is about me and for me!”
  9. Realize that in most cases, advertising conversion equals organic conversion, more or less.
  10. Be sure to include a certificate that indicates the laboratory and manufacturer in your product description. If the manufacturer of the product does not have a certificate, find a seller who has one and request the certificate.
  11. Understand that ROI should not be less than 100% and net profit should not be less than $15. Account for the speed of the goods turnover cycle (3–4 times per batch per year) in your analysis.
  12. Understand that conducting an extensive analysis is 80% of success.
  13. Remember the words of Nir Eyal, who said, “The California Roll Rule says that people don’t want something truly new; they want something familiar done differently.”

Summary

Are you looking to increase your e-commerce store’s website traffic? Researching and selecting the right products to add to your product line is a great way to increase traffic. Knowing which up-and-coming products are worth investing in can be challenging, but with the help of Dinarys’ article “How To Choose Which Up-and-Coming Products to Sell on Amazon”, you can increase website traffic by selling the right products. This article provides helpful tips and considerations when selecting new products for your stores, such as researching market trends, competition, and customer reviews.

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Jane Vyshnova

CEO & Founder at Dinarys GmbH | We help to grow 🚀e-commerce business & establish infrastructure 🔥