How Do Customer Reviews Encourage Purchase?

Online reviews are the new word of mouth, which has been the most powerful form of advertising since the dawn of time. It helps online buyers to get to know more about the quality of a particular product, the shopping experience related to it and to assess if it’s worth buying or not.

According to the Spiegel Research Center, a product with 5 opinions has a 270% higher chance of purchase than a product without reviews.

Therefore, the tendency of integrating customer review tools into online stores is being greatly increasing. This article intends to explain this tendency and highlight what impact customer reviews have on buying decisions.

What Is a Customer Review?

Customer review is feedback on the company’s products and/or services, provided by a customer who has earlier purchased and used them. The review can include both positive and negative information.

With diverse and dynamic markets, it’s not always easy for online shoppers to make a clear-cut decision on a purchase. Obviously, they may require some more prerequisites than merchants provide to trust them, and the first-hand experience is the most unbiased and, thus, reliable proof in such cases.

The Impact of Reviews

Many online services collect customer reviews, for example, FourSquare, Yelp, Google Reviews, TrustPilot.

Let’s investigate how your e-commerce business can benefit from integrating these services into your online store.

Understand your clients better

Receiving reviews from your customers can get a lot of insights on how to facilitate customer satisfaction and identify what they like or dislike about your products and services.

Moreover, you can recognize what issues your customers face and resolve them immediately.

Strengthen customer trust

If your products or services have high ratings or at least contain reviews from customers who previously purchased them, your clients won’t have to double-check the information on your product on third-party resources and, as a result, they can make buying decisions much faster.

It will unconditionally lead to lowering your shopping cart abandonment rate.

Let your grateful customers promote your business

Integrating customer review tools, you have the ability to put a big part of your marketing campaign on autopilot. Your clients will do everything for you.

Once your product has a considerable number of positive reviews, it will build your brand reputation and encourage your potential clients to purchase on a long-term basis.

Generate even more reviews

The availability of reviews on your website inspires other customers to engage in dialogue and give their points of view, especially if it differs from what has already been written.

Conclusion

People are social creatures who love to explore. Having customer review services on board will let your target audience interact with your brand, making remarks or expressing their gratitude.

It will undoubtedly add much value to your business and increase your brand awareness.

Follow this link to learn more on how to implement customer review tools into your web store.