E-commerce CRM: Best Solutions to Use Right Now

With the increase in competitors, it is essential to find the right approach to customers in any business. But it is pretty difficult to please everyone in such an information flow. This is why modern CRM systems were created.

CRM means customer relationship management. It is a business management software that helps you increase profits, reduce costs, and speed up order processing in your online store.

But with so many CRM options available, choosing the right system becomes a difficult decision. So how to choose the right CRM for your company?

The following two CRMs are now widespread in the e-commerce market:

Software as a Service (SaaS). It is a type of software that operates on a subscription basis and is licensed per user. The user gains access to the leading software service through a browser or API, and all technical support and hosting are entirely under the supplier’s responsibility. By purchasing this type of CRM, you do not need to worry about training a team or hiring developers. All you need to do is install it and customize it to fit your needs by installing extensions and integrating with third-party applications. This type includes CRMs like Zoho, Salesforce, Pipedrive, etc.

Open source CRM. This type of solution involves the creation of software that will be fully adapted to the needs of the business and the customer with the possibility of further modernization and adding new functions. However, the installation and configuration of such CRMs require third-party specialists’ involvement. Top examples of open source CRM include HubSpot, OroCRM, Odoo, and others.

Each of these types has its characteristics and is suitable for specific purposes. To avoid making a mistake in choosing, read this article; it will help you understand this topic in more detail. Don’t miss it; there are many important things!

CEO & Founder at Dinarys GmbH | We help to grow 🚀e-commerce business & establish infrastructure 🔥

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Ecommerce SEO Tips That Will Double Your Sales and Website Traffic

We love photos.

Top 5 Retention Marketing Metrics every E-commerce marketers should track!

Why We People Love Stories

My journey in marketing and the art of persuasion. Post 3 -REVIEW

NFT Plazas Launches an Automated Metaverse Advertising System

How Pompous Promoters Poison the Pool for us all

Trust and Brand

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jane Vyshnova

Jane Vyshnova

CEO & Founder at Dinarys GmbH | We help to grow 🚀e-commerce business & establish infrastructure 🔥

More from Medium

A new Interactive Marketing B2C Platform solution for the Service Industry

B2B E-commerce Trends in 2021–2025

New eCommerce Trends

Scaling digital sales IT incrementally: three case stories