E-commerce CRM: Best Solutions to Use Right Now
With the increase in competitors, it is essential to find the right approach to customers in any business. But it is pretty difficult to please everyone in such an information flow. This is why modern CRM systems were created.
CRM means customer relationship management. It is a business management software that helps you increase profits, reduce costs, and speed up order processing in your online store.
But with so many CRM options available, choosing the right system becomes a difficult decision. So how to choose the right CRM for your company?
The following two CRMs are now widespread in the e-commerce market:
Software as a Service (SaaS). It is a type of software that operates on a subscription basis and is licensed per user. The user gains access to the leading software service through a browser or API, and all technical support and hosting are entirely under the supplier’s responsibility. By purchasing this type of CRM, you do not need to worry about training a team or hiring developers. All you need to do is install it and customize it to fit your needs by installing extensions and integrating with third-party applications. This type includes CRMs like Zoho, Salesforce, Pipedrive, etc.
Open source CRM. This type of solution involves the creation of software that will be fully adapted to the needs of the business and the customer with the possibility of further modernization and adding new functions. However, the installation and configuration of such CRMs require third-party specialists’ involvement. Top examples of open source CRM include HubSpot, OroCRM, Odoo, and others.
Each of these types has its characteristics and is suitable for specific purposes. To avoid making a mistake in choosing, read this article; it will help you understand this topic in more detail. Don’t miss it; there are many important things!