Black Friday 2020: will online retailers win or lose?
Black Friday is always a pleasing period. It offers shoppers good deals and gladden retailers with sales skyrocketing. But as every grandiose event, Black Friday requires prompt readiness of eCommerce stores.
There are various statistics regarding in which way global pandemic keeps on influencing buyers online behavior and eCommerce supply chain. But no one can say how exactly everything will be happening this year, since when you compare it to all previous ones, 2020 is definitely a non-traditional year on all fronts. What remains to be done for eCommerce entrepreneurs is to be more than ready and reveal all their business vulnerabilities as soon as possible.
Consider these top 4 vital aspects to make your digital business impenetrable and proceed as planned:
Scalability. Have you ever thought about scalable hosting solutions, like Amazon Web Services, Google Cloud Platform or Microsoft Azure? It’s a good way to prevent your website from crashing during sales excitement and provide your business with unlimited horizons for scaling.
Content Delivery Network (CDN). It’s a system of geographically distributed servers for faster web content delivery by means of reducing the physical distance between the server and the user. CDN aims to support high website performance during spikes in traffic. Nowadays such famous websites as Facebook and Netflix use this system to provide a faster service to its users.
Stress testing. It’s considered to be an efficient check up before the main performance. Stress testing lies in adding load to a website until it fails. It’s a convenient way not only to ensure your website can withstand the expected peak traffic load, but also to observe its behaviour during failure situations.
Service Level Agreement (SLA). This is the most suitable period to review the service level agreement you have with your hosting provider to make sure all potential issues with your website will be fixed, so whatever may happen will not be a big deal. Provide your business with such kind of backup and don’t forget to improve your SLA, as it would be quite essential for such a tough time.
Therefore, I advise you to check your site before the holiday for failed errors in order, payment, cart to eliminate them as soon as possible and spend upcoming sales without worries and haste. To learn how to plan and achieve success in your e-commerce business, visit our blog.
