According to Harvard Business Review, for every one-star increase that a brand gets on Yelp, they see a 5–9% increase in revenue.
Yelp is a customer review service that helps businesses in different industries, like restaurants, automotive, education, financial services, hotels & travel, etc. collect reviews from their clients and monitor visitor engagement.
Integrating this tool into your Magento store, you will be able to accelerate your business growth, attracting and retaining your customers more quickly and efficiently.
Magento as a progressive e-commerce platform can be integrated with numerous other customer service tools, which I will overview below.
Online reviews are the new word of mouth, which has been the most powerful form of advertising since the dawn of time. It helps online buyers to get to know more about the quality of a particular product, the shopping experience related to it and to assess if it’s worth buying or not.
According to the Spiegel Research Center, a product with 5 opinions has a 270% higher chance of purchase than a product without reviews.
Therefore, the tendency of integrating customer review tools into online stores is being greatly increasing. …
The level of Magento store performance can be measured by how diverse and seamless the shopping experience customers get is. The checkout process has a huge impact on customer satisfaction and also on their decision to buy or not to buy.
A prominent checkout process must be accompanied by a proven payment gateway to ascertain transaction speed and, what is not less important, security.
Integration of Magento with a payment gateway results in multiple benefits for e-commerce store owners. You can find some of its benefits in this article.
Meanwhile, let’s move on to the list of the best Magento…
With the increasing demand for online sales, payment gateway integration becomes an inevitable part of any sustainable business. It not only simplifies online payments and makes them more secure but also confirms the credibility and reliability of an e-commerce store.
Payment gateway is a technology that processes credit card payments for both brick-and-mortar and online stores and ensures payment security either for a merchant or a buyer.
In times when data leakage is a pretty common occurrence, payment gateways provide layers of protection that guard sensitive user information against cybercriminals.
Despite online payment data security is the ultimate reason to…
Product-related data management can be a painstaking process, especially when a company handles a large range of products. Therefore, to have a well-structured product catalog, centralize data, and provide a brag-worthy customer experience, after all, it’s necessary to integrate your web store with PIM.
PIM stands for product information management. It is a methodology of combining all product information into one complex management system and distributing this data through various sales channels and other store-related software.
PIM systems deliver exceptional business opportunities, including:
PIM stands for Product Information Management. Such systems significantly help merchants to manage all product-related information, like size, weight, color, reviews, etc.
And while PIM systems intend to optimize your sales processes and let you keep control over all areas of your content strategy, this article intends to describe the main PIM benefits for your Magento store in more detail.
Here is a more informative definition of PIM systems. It is software that helps companies to collect, manage and enrich large amounts of product data and distribute it effectively across multiple channels to end customers.
What is the best way to increase customer engagement and boost sales? Actually, there are various e-commerce tools, which can help facilitate these processes (but only if picked and used correctly).
One of the most effective approaches to improve marketing activities is marketing automation, which is possible due to different marketing automation extensions.
Magento, as the leading e-commerce platform, supports countless third-party integrations, therefore it’s a worthy option to speed up lead nurturing and enhance the market positions of your brand.
The extension serves to put routine marketing tasks on autopilot.
Several key features of Marketing & Sales:
Marketing plays an extremely important role in digital business development, and an intelligent approach to all marketing activities automation will help to reach peak demand for your products and services.
Moreover, with such powerful technology as Magento and the assistance of professional Magento developers, that won’t be an issue to streamline your marketing efforts and reap its benefits in the near future.
But first, it’s better to see it up close.
Marketing automation implies leveraging software that automates routine marketing tasks, using a centralized marketing database, and help marketing departments create targeted marketing campaigns and measure their outcomes more effectively.
Every online business owner looks for an e-commerce solution that can be fully justified from the perspective of effective business processes automation and minimizing costs simultaneously.
For this reason, many entrepreneurs choose Salesforce as one of the most-talked-about solutions to build e-commerce on. At first glance, this system seems the right choice by all accounts, but what if there is another option, which deserves much more attention? Shopware, for example.
Salesforce certainly prevails over Shopware with up to 10 000 active websites in various categories, when Shopware currently empowers almost 5000 online stores. However, the recent market share statistics of…
Magento vs Salesforce is quite a controversial issue, as both e-commerce platforms have proven reliable in supporting e-commerce businesses.
However, CRM leadership doesn’t always guarantee the absolute success of a CMS product by the same provider, and this is exactly the case.
If you are an owner of a website, based on Salesforce, and you suspect the performance of your online store is not sufficient enough, or you just face a Magento-Salesforce dilemma, this article will help you to figure everything out.
Even though Salesforce is a platform that simplifies the sales process and provides a good omnichannel experience, some…
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