Magento eCommerce platform is world-wide famous among developers and online store owners due to its convenient architecture, great choice of extensions, endless possibilities to scale your business over time and many more aspects.

And after the Magento 2 version release, the platform has become even more functional.

Still, as you may know, Magento was made by developers and for developers, so this platform is a more powerful tool only in capable hands. There are several specificities to know to achieve your Magento website best performance ever, and a key aspect is its speed.

Why is a website speed a crucial factor for any eCommerce store?

Akamai Company suggests that even a millisecond of page loading may influence an online store conversion rate. …

I’ll never fail to mention that 2020 was an unprecedented year that had a different effect on eCommerce retailers. By the way, it was a year of the Shopware 20th anniversary.

The greatest lesson to be learned is that winners are those who manage to adapt quickly to changes.

And Shopware eCommerce platform has proved its reliability during these complex times and provided merchants with all necessary conditions to overcome the challenges.

For example, the company launched the Downtown project, a software for municipalities to open virtual marketplaces for free. …

The idea of a healthcare app development seems to be very progressive nowadays. Due to modern eCommerce technologies we’ve got the chance to automate the healthcare industry, to improve profit for businesses and bring benefit to society.

To prove that digital health products are in high demand, here are some statistics:

Gallup survey claims that 45% of Americans have tried mobile health apps at least once.

And for many of them such mobile applications, as fitness or diet trackers, have become an essential part of daily life.

Moreover, there are up to 318 000 mobile health apps available in various app stores, number of which has doubled since 2015. …

The eCommerce industry has taken a huge step forward in 2020, as this year taught many lessons. All in all, 2020 was an enabling environment for further improvement. And now it’s time to look forward and keep on expanding the eCommerce comfort zone.

Let’s see what tendencies online retailers should necessarily pay attention to in the coming year to be prepared for any eventuality:

Omnichannel business as a new standard.

As different surveys report, companies, which are able to provide their clients with omnichannel experience, manage to retain nearly 89% of their customers.

While companies that don’t focus on omnichannel strategy have customer retention rate of 33%. …

Recently RetailX conducted a survey to wrap-up this year and define how global pandemic has impacted the eCommerce business in 2020. Here is a brief overview of their instructive report on the top 1000 best online retailers’ progress made in such a tough time.

How has Covid-19 influenced eCommerce?

Obviously, these unprecedented circumstances have set the stage to progress of digitization. Many people, who were not fans of online shopping before, had to make purchases through the Internet. According to a RetailX report, starting from early spring 2020 up to 2 million customers have made an online purchase for the first time. …

Shopware is open to its large community and keeps us regularly updated. As Shopware claims, open source is not only their software characteristic, but also the company’s mindset. It can be described as a constant desire to make their development process as transparent as possible.

Thus, some months ago Shopware has launched a new series entitled “Monthly Global Product Update”, where its product managers highlight innovations the company works on.

Here are a few topics Shopware covers within the Global Product Update format:

1. New features introduction. Due to Shopware’s public roadmap it’s possible to track the ongoing development status of certain products at any moment. It should be noted that the company also provides informative screenshots or screen recordings, where they show in more detail what feature users should…

The release of Shopware 6.3.4 has brought us a rich list of marketing opportunities. And Rule Builder for Shopping Experience is one of them. Make sure it’s not big talk and keep on reading!

Rule Builder is a feature that allows you, as a merchant, to turn your online-store management into a more efficient process. Thus, you can create a flexible scenario for specific customers’ groups. For example, with Rule Builder you have the authority to set individual prices, shipping fee, make a targeted content etc.

Moreover, after the previous update it’s possible to use Rule Builder in combination with Shopping Experience, a content pages manager. Such a combination is a great marketing instrument to build an emotional connection with your client. …

Protection of the environment, responsible consumption, minimalist lifestyle — all these topics are the order of the day. Both enterprises and customers are facing a paradigm shift. From now on everyone tries to strengthen their accountability with respect to resources.

eCommerce doesn’t remain on the sideline and provides up-to-date technologies to make a real contribution to eco-activities. Let’s find out, how Shopware store owners can take part in it and set a good example to those who still don’t realize the necessity of combating climate change:

1. Carbon Dioxide Emission Compensation. Speaking about the eCommerce giants eBay, Galazus, Zalando, they offer their buyers to offset carbon dioxide emissions during the checkout process. You may develop such a practice as well and not only to help Mother Nature, but to assert yourself positively and mark your business as not indifferent to what’s happening on the…