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Shopware is an open source eCommerce platform from Germany, based on a technological stack that certainly allows meeting changing demands of eCommerce, providing merchants with full opportunity to keep afloat and prosper in volatile times.

Shopware’s specific feature is keeping up with modern trends. Shopware PWA based on Vue Storefront (an open-source PWA framework for eCommerce) is the proof.

Progressive web apps, introduced in 2015 by the Google team, have already managed to compete with traditional websites and native mobile apps, exceeding them by all parameters.

Having risen to the challenge of adopting the PWA First, Shopware presented its own…


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The Desktop First can already be considered a relic of the past. Currently the majority of eCommerce entrepreneurs opt for strategies to deliver the best mobile customer experience first. Online users choose mobile shopping due to its convenience and the simplest process of buying ever, and providing them with such an opportunity is a key goal for any modern eCommerce business.

Progressive web apps are one of a kind option to reach this goal and meet your customer needs, replacing responsive websites and native mobile apps with the universal solution with a single code base.

Before highlighting the PWA main…


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Adopting the Mobile First strategy may cause confusion for some entrepreneurs, as launching a new project they come down to a series of choices. The main challenge lies in the question which solution to opt for: progressive web apps or native mobile apps?

In this article I’m going to address this issue at greater length and highlight advantages and disadvantages of both mobile app and PWA development.

Pros Of PWAs

  • Convenience.
    Users may turn on a PWA simply by following links (during browsing, in social media, etc.). It is more convenient than downloading an app from Google Play or App Store.
  • Install only…


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Online users have formed the habit of shopping on mobile devices a long time ago. Modern web technologies and design patterns got a lot to offer them, starting with developing responsive websites, creating a native or hybrid mobile app or building a PWA (progressive web app). The latest solution seems to be the key eCommerce trend nowadays, as many online businessmen apply it to their Magento-based stores.

If you are a Magento store owner too, there is a high probability you might need to pay attention to PWA and consider all new benefits it could bring to your business. …


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Many words have been said about the importance of upgrading to the latest version of Magento Commerce. It can help to derive the maximum benefit from all the possibilities this leading CMS offers.

Clearly, any upgrade requires attention, extra effort and costs. Many Magento web-store owners look for a method to simplify this task and reduce losses.

It seems this method has been found. With the latest Magento invention Upgrade Compatibility Tool the upgrade process is not a challenge anymore.

The tool helps store owners identify potential issues before the upgrade process, make it smooth and lower its cost.

How Does It Work?

The…


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Mobile gadgets have long been an integral part of the e-commerce ecosystem. Earlier it was hard to imagine, which technology would be able to replace all the benefits of the native mobile application. However, lately the rate of adoption of PWA or progressive web apps has significantly increased.

In case you frequently bump into this buzzword, but still didn’t explore its meaning, keep on reading. This article will describe basic aspects you should necessarily know about PWA and its benefits for your online business.

Progressive web application is a web app delivered through the web and built using the latest…


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As online buyers started using multiple sales of channels, it has become necessary to capture data from different sources in real time to react instantly.

Adobe Experience Platform as an AI-driven open system allows having single control over buyers’ interactions across various channels and devices, which opens up new prospects for analyzing customer behavior and creating unique customer journeys. It is a brand new method for setting up marketing strategies and campaigns and, all in all, boosting sales.

Recently Adobe introduced several Experience Platform upgrades that can help strengthen digital business workflow management and deliver personalized customer experience.

  • Customer Journey…


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The eCommerce industry has grown considerably in 2020. Last year online sales reached $2 billion in 130 days in total. In fact, in 2019 only 2 days, except the holiday season, exceeded this amount. And it’s not like these indicators will decrease. As you can see, fantastic things are happening, so probably it’s a proper time for you to decide how your online business could take advantage of new results the eCommerce sector shows.

When you plan your 2021 strategy, the best way is to proceed from the previous year and review your performance in 2020 to assess the strength…


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Constant growth and following innovations is a must in the eCommerce world, as every trend’s time comes sooner or later, so it’s irrational to stick to the same story once and for all.

Being young is about being modern and flexible to quickly adapt to changes. It’s a crucial factor for sellers who are involved in digital activities, because the tastes and needs of online buyers change rapidly.

In my opinion, Magento Commerce Platform, as a provider of excellent digital solutions, will never get old, for it gives merchants a full opportunity to deliver the best customer experience, releasing new…


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Total cost of ownership is a financial analysis that estimates the total cost of a product or service over its complete life cycle. Such an assessment includes short- and long-term expenses as well as direct and indirect costs of a product or service.

Software product development is complex and involves multiple processes, so its overall cost may exceed an agreed at the start of the project budget. And this fact frequently puts all further business growth at risk.

Calculating the total cost of ownership can be considered an effective practice for staying on budget and reducing operating costs during or…

Jane Vishnova

CEO & Founder at Dinarys GmbH | We help to Grow 🚀ecommerce business & establish infrastructure 🔥

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